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Sub-pillar 01Connecting your AI

Your AI can already run your media business. Here is how to connect it.

Most creator tools are built for someone at a desk with twenty minutes to click through menus. JubJub’s MCP server assumes you have neither. It gives your assistant direct access to the controls — so instead of navigating, you ask.

Get set upSee what it can do

One connection · 100+ tools · No code for standard setup.

Most creator tools are built for someone sitting at a desk with twenty minutes to click through menus. JubJub assumes you have neither.

This page covers three things: what the connection actually is, what you need to set it up, and what your AI can do once it is running.

01What the connection is

What the MCP server actually is.

MCP stands for Model Context Protocol. It is an open standard that lets AI assistants connect to external tools and take real actions, not just look things up.

JubJub ships a production MCP server with 100+ tools. Publishing, analytics, splits, ownership registration, collaborator management, agent payments — all of it is accessible to your AI through a single connection.

The key word is actions. When your AI is connected to JubJub, it does not summarise what you could do. It does it. See how JubJub works as a conversational interface.

It does not summarise what you could do. It does it.
Pull quote · 01
02What you need

What you need to get set up.

Three things, and that is the whole list.

  • A JubJub account

    The account that holds your catalogue, your splits, and your payment rails. Free to set up.

  • An AI assistant that supports MCP

    Claude is the primary integration. Any assistant that speaks the Model Context Protocol can connect.

  • The JubJub MCP server URL

    Added to your MCP client settings. The URL lives in your JubJub developer settings.

No code required for standard setup. The developer docs walk through the full process end to end.

03Once connected

What your AI can do once connected.

Once the connection is live, your AI can:

  • Publish content across platforms in a single instruction.
  • Pull analytics and summarise performance in plain language.
  • Manage collaborator splits and workspace membership.
  • Confirm ownership registration at publish.
  • Handle agent payment flows on your behalf.

That is the short list. The full tool catalogue is in the developer docs. For a breakdown of what the AI actually does day to day, the companion page covers it in detail: what an AI agent can do for a creator.

04The partnership

The Anthropic partnership.

JubJub is part of the Claude Partner Program. The MCP integration is maintained against current specifications and ships updates as the protocol evolves.

05Why MCP

Why MCP beats a custom integration.

A custom API integration means code, a developer, and a maintenance burden every time something changes on either side. MCP is a standard.

Your AI connects once. Any MCP-compatible AI assistant can use the same connection. If you change your AI setup later, the JubJub integration does not need rebuilding.

Connect once

A custom integration is a maintenance burden. A standard is something you wire up once and forget about.

Connected. Now what?

The connection is the door. These pages are what is on the other side of it.

Connect your assistant today.

Setting up an account is free. Add the MCP server URL to your assistant, and from then on it can run the operation we just described.

Sign up

Free for human users. Agents pay per call via x402 or MPP.

FAQThe connection, answered plainly

Questions, answered plainly.

Does this work with AI assistants other than Claude?

Any AI assistant that supports the Model Context Protocol can connect to JubJub’s MCP server. Claude is the primary supported integration, but the standard is open.

Do I need to be technical to set this up?

Standard setup requires no code. You add the JubJub MCP server URL to your AI assistant’s settings. The developer docs cover the full process.

What can the AI do that I cannot do manually?

Everything the AI does, you can also do through the JubJub interface directly. The difference is speed and not having to context-switch. The AI handles the operational layer so you stay focused on the work.

Is the MCP server free to use?

For human users, yes. Accessing JubJub through your AI assistant costs nothing beyond your usual JubJub plan. Autonomous agents pay per call via x402 or MPP. The full pricing model is on the pricing page, and the agents page explains how agent payments work.