Why teams outgrow file storage and single purpose tools when managing content at scale.
Tools are useful for specific tasks but often create fragmented workflows when used together.
Each tool handles one task. Moving between them creates friction and room for error.
Planning, collaboration, and publishing happen in separate places with no shared context.
What works for one person becomes difficult to manage as team size and content volume grow.
Content creation tools include storage services, review tools, and publishing utilities.
Dropbox stores files but does not manage planning, collaboration, or publishing workflows.
Google Drive supports file sharing but lacks content lifecycle management.
Frame.io focuses on video review, while JubJub connects collaboration with planning, scheduling, and distribution.
Teams needing dedicated video collaboration capabilities can use JubJub for both review and publishing.
For small volumes and simple workflows, tools may be sufficient.
As content volume and team size grow, a platform provides clarity and control.
A content creation platform connects planning, collaboration, and distribution in one system.
Teams should consider how often content is produced, who is involved, and where it is published.
For those exploring options, apps for managing content can serve as a starting point before adopting a full platform.
Centralise your content workflow in one platform.
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