In 2023, the global tech landscape was abuzz with the transformative potential of artificial intelligence. Sam Altman, CEO of OpenAI and a leading voice in the AI revolution, embarked on a world tour to discuss the opportunities and challenges of this groundbreaking technology. One of his stops? Melbourne, Australia.
As a passionate supporter of the local startup ecosystem, I volunteered to film Sam’s event for The Startup Network, a community-driven group organizing his public speaking engagement. Armed with my gear and plenty of excitement, I dove into the event with the broadcast and technical teams, capturing behind-the-scenes footage and the energy of the moment. Meeting Sam Altman was an experience I’ll never forget, but what truly stood out was the inspiration it sparked for JubJub.
A pivotal moment for JubJub
At the time, JubJub was laser-focused on payments and creating better systems for media asset transfers. But the insights from this event planted a seed: what if we could harness AI not to replace creativity, but to enhance it?
Sam’s words about AI as a “co-pilot” resonated deeply. We began envisioning tools that could support media professionals in combining their brand voice, creative assets, and the latest platform developments—all while making social media management seamless. This moment marked the start of a new chapter for JubJub, where we expanded our vision to include AI-powered tools for creators and media companies.
The future of AI in media
At JubJub, we’re committed to empowering creatives—not replacing them. Our tools won’t take over editing or creative decision-making but will focus on simplifying labor-intensive tasks, streamlining handovers, and optimizing content for platforms.
For freelance videographers, editors, and media professionals, this means tools that allow you to focus on what you do best: storytelling. We’re building the future of media management and AI-powered assistance tailored to the unique needs of our industry.
This is just the beginning. Watch this space as we develop solutions to transform the media landscape, one creator at a time.