At JubJub, we understand that taking the first step into the world of podcasting can feel overwhelming. That’s why we’ve prepared this quick and practical guide on how to start a podcast — ideal for beginners who want to launch their first episode with confidence. Whether you’re planning to share stories, interview guests, or build your personal brand, this guide will help you create your podcast with clarity and intention.
What is a podcast?
A podcast is a digital audio program — and often includes video — made available online for streaming or download. Episodes are usually released in a series and can cover virtually any topic, from business and entertainment to sports and wellness. Listeners tune in on platforms like Spotify, YouTube, or Apple Podcasts to follow their favorite hosts and discover new ideas.
Podcasts are powerful because they create a deep connection through voice. They’re accessible, intimate, and a great way to build a community around shared interests.
How to create a podcast?
So, how to start a podcast from scratch? Here’s a simple, step-by-step breakdown to help you get started:
1. Define your concept
Start with a clear idea. Ask yourself:
- What’s the main topic of my podcast?
- Who is my audience?
- What kind of value or insight will I offer?
Choose a format that fits your style — solo, co-hosted, or interview-based. And most importantly: be consistent and authentic.
2. Choose a strong name & branding
Your podcast’s name should be memorable and clearly connected to your theme. Design a high-quality cover image and write a compelling description — these are essential to make your show stand out in search results and attract attention on platforms.
3. Set up your equipment
You don’t need a full studio setup to get started. A good-quality microphone, headphones, and recording software are enough. If you’re planning a video podcast, a decent camera — or even your smartphone — can work just fine.
As your podcast grows, you can invest in more advanced equipment. But from the beginning, solid audio quality is key.
4. Record & edit your first episode
Start with a simple outline or script to keep your message focused. Record in a quiet space to reduce background noise — and if you have an acoustically treated room, even better!
After recording, edit your episode to remove mistakes, add music (if you like), and adjust audio levels. There are plenty of free and paid tools to help you create a polished final product.
5. Create titles, descriptions, hashtags & thumbnails
Before you publish, it’s essential to think about how your episode will be discovered. Strong titles, clear descriptions, relevant hashtags, and eye-catching thumbnails help your content reach the right audience. They also improve your visibility on search engines and social media platforms. Understanding how to write these elements gives you greater control over your podcast’s tone and message.
That’s where JubJub’s new AI feature comes in — in just a few seconds, JubJub’s AI suggests optimized titles, meta descriptions, hashtags, and custom thumbnails for each episode. These ready-to-use suggestions help you save time, stay consistent, and focus on what really matters: creating great content.
6. Publish & promote your first episode
Now it’s time to share your podcast on platforms like Spotify and YouTube! Once your episode is live, here are some ways to promote it:
- Create short clips and post them on Instagram, TikTok, Facebook, and LinkedIn.
- Collaborate with guests or other creators to reach new audiences.
- Encourage listeners to leave reviews and feedback — it helps improve your content and boost engagement.
Consistency is key. The more you publish and interact with your audience, the faster you’ll grow.
How JubJub can help you grow your podcast
JubJub is the all-in-one solution built for content creators. Our platform helps you:
- Organize and manage all your media assets in one place;
- Collaborate with your team to streamline production;
- Distribute content to multiple platforms — from YouTube to TikTok — without needing to reformat manually;
- Automatically generate titles, descriptions, and hashtags, saving you hours in post-production.
With JubJub, you’ll have more time to focus on what really matters: producing great content, building your brand, and growing your audience.
How to start a podcast is more than just hitting “record” — it’s about strategy, storytelling, and smart distribution. With the right tools and support, your podcast has everything it needs to succeed from day one.Want to streamline your workflow? Try JubJub for free!