How to Create a Killer Social Media Video Strategy
Photo by DC Studio via Freepik.
Social media is a playground for video content—but without a clear strategy, your efforts can feel scattered. Whether you’re a freelancer or a creative agency, creating a killer social media video strategy can boost your client’s brand and set you apart from the competition. Let’s break down the steps to planning, executing, and measuring a successful video strategy.
Define your goals
- Brand awareness: Are you trying to introduce a brand to a new audience?
- Engagement: Do you want to drive conversations and interactions?
- Conversions: Are you aiming for sales or leads?
Clear goals shape your video strategy, which is why it's important to define the style, length, and format of your videos.
Content planning & creation
- Content calendar: Map out your video content over weeks or months. This ensures a steady flow of content.
- Creative storytelling: Plan your narrative—whether it’s behind-the-scenes looks, how-to videos, or product demos.
- Collaboration: Involve your entire creative team makes video strategy much more easier. With JubJub, you can seamlessly work with editors, copywriters, and social media managers to send clips for approval efficiently.
Optimizing for each platform
- Tailored formats: Different platforms require different video specs. Customize your videos for YouTube, Instagram, LinkedIn, and TikTok.
- Engaging thumbnails & captions: Create eye-catching thumbnails and write compelling captions that drive clicks and engagement. This is essential for building a solid video strategy.
Scheduling and publishing with JubJub
JubJub shines when it comes to social media management:
- All-in-one scheduling: Upload, tag, and schedule your posts directly from JubJub.
- Security and trust: Publish to your client’s channels without giving direct backend access—ensuring privacy and peace of mind.
- Data and feedback: Use insights from published posts to refine your future strategies.
A well-planned social media video strategy can transform your digital presence. With clear goals, creative content, and a tool like JubJub to handle the logistics, you can elevate your client’s brand while making your workflow smoother than ever. Ready to become a social media video master? Sign up for JubJub and start planning your next hit campaign.