Social media is a playground for video content—but without a clear strategy, your efforts can feel scattered. Whether you’re a freelancer or a creative agency, creating a killer social media video strategy can boost your client’s brand and set you apart from the competition. Let’s break down the steps to planning, executing, and measuring a successful video strategy.
Define your goals
- Brand awareness: Are you trying to introduce a brand to a new audience?
- Engagement: Do you want to drive conversations and interactions?
- Conversions: Are you aiming for sales or leads?
Clear goals shape your video strategy, which is why it’s important to define the style, length, and format of your videos.
Content planning & creation
- Content calendar: Map out your video content over weeks or months. This ensures a steady flow of content.
- Creative storytelling: Plan your narrative—whether it’s behind-the-scenes looks, how-to videos, or product demos.
- Collaboration: Involve your entire creative team makes video strategy much more easier. With JubJub, you can seamlessly work with editors, copywriters, and social media managers, .
Optimizing for each platform
- Tailored formats: Different platforms require different video specs. Customize your videos for YouTube, Instagram, LinkedIn, and TikTok.
- Engaging thumbnails & captions: Create eye-catching thumbnails and write compelling captions that drive clicks and engagement. This is essential for building a solid video strategy.
Scheduling and publishing with JubJub
JubJub shines when it comes to social media management:
- All-in-one scheduling: Upload, tag, and schedule your posts directly from JubJub.
- Security and trust: Publish to your client’s channels without giving direct backend access—ensuring privacy and peace of mind.
- Data and feedback: Use insights from published posts to refine your future strategies.
A well-planned social media video strategy can transform your digital presence. With clear goals, creative content, and a tool like JubJub to handle the logistics, you can elevate your client’s brand while making your workflow smoother than ever. Ready to become a social media video master? Sign up for JubJub and start planning your next hit campaign.