Creator Breakthrough with Roberto Ricotta: why authenticity matters and how AI is shaping social media content
In the world of content creation, few people embody the power of storytelling and social media like Roberto Ricotta. A video producer with 16 years of experience, content creator, and social media expert, Roberto has built his career on the ability to craft authentic narratives that resonate with his audience. From telling his personal journey to helping brands connect with their communities, Roberto's creative process is a masterclass in the art of storytelling.
The power of storytelling for creators and brands
But storytelling is not just for creators, it’s a powerful asset for brands looking to engage their audience. Roberto helps businesses harness the power of storytelling to craft messages that resonate with their target demographic.
Roberto’s journey began long before he became a well-known name in social media. With over 16 years of experience in video production, Roberto discovered the true potential of storytelling early on. For him, social media is not just about posting content; it’s about building genuine connections through the stories you tell.
“Authenticity makes us unique. What I’ve noticed is that when I’m more open about my stories and share the more authentic parts of them, that's when the results come.”, says Roberto. For creators like Roberto, storytelling is the tool that turns content into a strategic asset.
The importance of social media in building a brand
In today’s digital world, social media platforms are where creators and brands thrive. With millions of people scrolling through their feeds every day, Roberto sees these platforms as an important tool for creators to build their brand. Whether it’s on Instagram, TikTok, or YouTube, Roberto uses social media to showcase his creative work and tell his story.
His focus on authentic, behind-the-scenes content, such as vlogs and personal stories, has earned him a loyal following. By showing his audience what happens beyond the camera, Roberto builds trust and credibility, turning viewers into long-term supporters.
The future of AI on social media and storytelling
Roberto emphasizes that AI isn’t about replacing the creator; rather, it’s about enhancing the creative process. With AI, creators can spend less time on the logistical aspects of content creation and focus more on the artistic side. This combination of creativity and technology allows creators to produce high-quality content without burning out.
As Roberto looks toward the future, he believes that AI will evolve to play an even more significant role in content production, from video editing to post-production, while still maintaining the human touch that makes storytelling so powerful. “AI will continue to assist, but it’s not there yet when it comes to the human emotions and rhythm of storytelling”, Roberto says.
For Roberto, the future is all about expanding his reach and continuing to connect with a broader audience. After moving from Italy to Australia, he’s embracing new opportunities in the Australian market, hoping to collaborate with local brands and creators to create even more impactful content.
Be part of the next Creator Breakthrough episode
Roberto Ricotta’s story is proof of the power of storytelling, social media, and the ever-evolving role of technology in content creation. By staying true to himself and embracing new tools, Roberto has built a successful career as a video producer and content creator, while helping brands grow in the digital world with authenticity and creativity. For creators and brands alike, his journey offers invaluable insights into the future of social media and the endless possibilities that storytelling provides.
Are you a creator or brand with a story to tell? We want to hear from you! Reach out to us on Instagram or send an email to tom.mccarthy@jubjubapp.com to be featured in an upcoming Creator Breakthrough episode. The full episode with Roberto is now live on our YouTube channel! Watch it now to dive deeper into his journey and insights. And don’t forget to subscribe to JubJub’s YouTube channel so you never miss an episode of Creator Breakthrough.