Creator Breakthrough with Kaan Husmek: why athletes need to build their socials
In the latest episode of Creator Breakthrough, a series by JubJub that highlights the real stories behind today’s most driven creators, Tom McCarthy – JubJub’s CEO – sat down with professional MMA fighter Kaan Husmek. Known for his presence in the ring, Kaan is now gaining attention for something beyond his fights: the way he uses social media to document his journey, connect with his audience, and open new doors as a creator.
If you're a creator, athlete, or someone navigating both worlds, Kaan’s story is a compelling reminder of how powerful content can be when it's honest, consistent, and personal.
From fighter to content creator
Kaan’s journey into the world of content creation began with a frustration: fighters weren’t getting the credit they deserved. “People only saw the fight, but not the before, not the after.”
Determined to show what happens behind the scenes, he started filming training sessions, travel routines, and daily life. At the time, very few fighters, especially in Australia, were doing this. It felt uncomfortable: “People thought it was embarrassing”, Kaan admitted, but he pushed through the fear of judgment – and he was right to.
Today, documenting the journey is becoming the norm for athletes, and a key growth strategy. “In the generation we’re in, social media is key. If you’re not using it, you’re missing out on a big asset and a powerful tool.” Kaan emphasized.
Authenticity builds connection and opportunities
For creators and athletes alike, visibility matters, but not just for the numbers. Kaan’s content has helped him build connections, attract supporters, and land sponsorships at key moments in his career. Whether it’s through fight footage, vlogs, or gym skits, his audience gets to know him as more than a fighter, they see the person behind the fights.
“Once I stopped caring what people thought and started doing it for me, the floodgates opened”, he shared.
What’s next for Kaan Husmek?
After years in the fight game, Kaan is now looking to make content his main career. His dream is to travel the world, create content that connects people through shared experiences, and expand into creative business ventures.
And that’s what Creator Breakthrough is all about: highlighting creators who are carving their own path, often blending multiple passions, and proving that content can be a strategic tool for entirely new chapters.
Be part of the next Creator Breakthrough episode
Kaan’s story is just one example of how creators, especially athletes, are reshaping what it means to grow online. With platforms like JubJub, creators can manage their content, collaborate with media teams, and publish across all social channels from one centralized hub.
Are you a creator or athlete with a story to tell? We want to hear from you. Send us a message on Instagram or reach out to tom.mccarthy@jubjubapp.com to be featured in an upcoming Creator Breakthrough episode. Kaan Husmek’s full episode is now on our YouTube channel. And don’t forget to subscribe to JubJub’s YouTube channel to catch every episode!